The Foundation
Investing in ageing well and better care
Hallmark Foundation was registered as an independent charitable foundation in 2020. The charity was founded by Avnish Goyal, Executive Chairman of Hallmark Luxury Care Homes. Avnish and Anita Goyal are trustees of the Foundation along with Vidya and Sangita Goyal, Neha Goyal, and Ram Goyal, shareholders in Hallmark. The board also has several independent trustees who bring a range of knowledge, skills and experience to the charity. The board of trustees appointed Stephen Burke as the charity’s first chief executive in May 2021. Together they have a created a strategic plan setting out the charity’s vision, mission, values and priorities focusing on ageing well and improving care.
Hallmark Foundation’s latest impact reports are available on this website.
How we're making a change
We invest in the future so everyone can look forward to ageing well. We make grants to fund research, innovation, support and promotion and work closely with our grantees to maximise the impact of our funding on ageing well. We also work with other funders and organisations through partnerships such as Championing Social Care and the Care Workers’ Charity.
Our Values
Innovative
The Hallmark Foundation champions new approaches and bold thinking, delivering here and now as well as providing evidence on how to improve health and wellbeing, connections and care for the future.
Responsive
The Hallmark Foundation seeks out voices across generations, listens carefully to emerging needs and ideas, then takes action to back projects which help people today, as well as boosting public understanding of how to age well over their lives.
Supportive
The Hallmark Foundation works practically, collaboratively and compassionately with partners, providers and decision-makers in their endeavours to help everyone age well.
Optimistic
We believe care can be improved and we can help make it happen. We have positive mindsets, confident that we can create a country where everyone can age well.
Togetherness
We work closely with all our partners, grantees and supporters to change the world. By championing our ideas and innovation together, we believe that we can create better care not just today, but for generations to come.
Our Values
Caring
We care about the future of care. Improving care underpins everything we stand for. We are driven by human challenges, always striving to improve the lives of those we work alongside.
Transformational
Transforming care is key to improving lives. We are changemakers, solving simple and complex problems through passion and innovation.
Integrity
We do what we say we will do. We honour all our commitments. We are open and honest and lead by example. And we expect those we work with to do the same.
Optimistic
We believe care can be improved and we can help make it happen. We have positive mindsets, confident that we can create a country where everyone can age well.
Togetherness
We work closely with all our partners, grantees and supporters to change the world. By championing our ideas and innovation together, we believe that we can create better care not just today, but for generations to come.
Our Partners
