we are Here to create a britain where everyone can age well

Avnish Goyal

About Hallmark Foundation

Hallmark Foundation is an independent charitable foundation. Our vision is a Britain where everyone can age well. We help make that happen by investing in the future of care.
We provide grants to support the care workforce of today and tomorrow; fund research and innovation improving, for example, dementia care; and make quality care accessible and sustainable for all.
We work in partnership with our grantees to maximise the impact of our funding on ageing well.
Avnish Goyal CBE, Chair, Hallmark Care Homes Foundation


We do not seek to compete with other organisations, duplicate the work of others or reinvent the wheel. We will fund projects that we consider important to meeting needs and filling gaps in our strategic areas of interest.

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To find out more information on how we can help or if you would like to know more about our impact please don’t hesitate to get in touch.

Our Values

We care about the future of care. Improving care underpins everything we stand for. We are driven by human challenges, always striving to improve the lives of those we work alongside.


Transforming care is key to improving lives. We are changemakers, solving simple and complex problems through passion and innovation.


We do what we say we will do. We honour all our commitments. We are open and honest and lead by example. And we expect those we work with to do the same.


We believe care can be improved and we can help make it happen. We have positive mindsets, confident that we can create a country where everyone can age well.


We work closely with all our partners, grantees and supporters to change the world. By championing our ideas and innovation together, we believe that we can create better care not just today, but for generations to come.


We are here to create a Britain where everyone can age well. Working closely with our partners and supporters, we listen to older people and their families about what they want and need from care and support services. Our grant-making is straightforward, making it easier for charities, innovators and researchers to access funding they need to improve care.

Our Trustees

Our people are experienced and knowledgeable in care policy and practice. They are well-known, well networked, and passionate about delivering quality care for older people.