Amanda Nurse brings more than three decades of experience in the retirement living and social care sectors to her role as a Trustee of the Hallmark Care Homes Foundation. As Co-Founder of Carterwood, Amanda supports the organisation’s strategic direction, working with the leadership team and clients to advance data-led insight and market intelligence across health and social care. Her work provides independent sector perspective and commercial understanding, helping organisations make informed decisions that improve outcomes for older people.

Amanda co-founded Carterwood with Ben Hartley, building the business on a shared commitment to client delight, commercial rigour and challenging the status quo. The firm is recognised for its strategic due diligence, planning expertise and analytical tools that enable faster, smarter decision-making. Amanda contributes a forward-looking perspective shaped by long-term sector insight, trusted partnerships and a commitment to excellence.

Amanda’s passion for care is closely connected to her interest in health span as well as life span. A strong advocate for wellbeing and longevity and an enthusiastic user of WHOOP she believes individuals and organisations can play a vital role in improving how people age, supporting dignity, vitality and quality of life for older people and those who care for them.

Aligned with the Foundation’s values, Amanda is committed to advancing standards through innovation, research and education. She also actively supports leadership development, mentoring women progressing into senior and board-level roles, and champions initiatives that help create a sustainable, high-quality system of care for current and future generations.